Own the customer record
Every order lands with a profile you keep — not a marketplace guest ID you cannot message again. Loyalty, SMS and email run against that list under your brand.
Restaurant marketing
Restaurant Marketing That Owns the Customer
Direct ordering, owned records and messaging under your brand — without a marketplace taking a third of the ticket.
The shift
Three things marketplace marketing never gives you
If the guest lives in someone else’s app, every campaign you run is rent.
Keep the margin
A flat platform fee, never a slice of each ticket. Marketplace all-in fees often take roughly a third; direct ordering is how that conversation changes for the operator.
Message under your name
Campaigns, vouchers and push go out as the restaurant — not as an aggregator. The brand on the screen is the brand that paid for the acquisition.
What ships
The channels that sit on the platform
Not a separate marketing agency — the surfaces operators already use once ordering is under their brand.
Branded web + apps
Ordering that looks like the restaurant, not like a third-party storefront. The URL and the app icons are yours.
Loyalty and wallet
Points and stored value that bring the same guest back without buying another marketplace click.
Marketing Autopilot, Promotions and Broadcast
Autopilot sends behaviour-triggered vouchers (welcome, lapsed, birthday, visit milestone) with cooldowns and a monthly cap. Promotions is a one-off voucher campaign to an audience you pick; Broadcast is a one-off SMS, email or push with no voucher attached.
Nine automatic customer segments
Customers are sorted for you — VIP, high spender, high order value, repeat, at-risk, new, active, most active and lapsed — so a campaign starts from a list, not a spreadsheet.
Agencies moving a client book onto white-label ordering start at the partner program.
FAQ
Restaurant marketing, answered
Is this the same as buying ads for the restaurant?
No. Ads buy attention. This page is about owning the ordering channel so that attention converts into a customer record you can market to again — without paying commission on every ticket.
Do you run the restaurant’s social or Google Business profile?
We do not. Supaorder is the ordering and loyalty stack. Agencies and partners who already run marketing for a book of restaurants use that stack under their own brand — see the partner program.
Where is the longer write-up?
The digital-age restaurant marketing post walks through the decision in depth. This page is the commercial summary for operators who already know they want a branded channel.
Deeper read: restaurant marketing in the digital age · Related: POS integration · what a marketplace order really costs.
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